Classification has a big part on how films can be viewed and how a production company decides on what they are going to make and who they are going to try to sell it to. Before any film is made the initial crew including the writers and the director would have to get an idea of who they are going to try to sell their film to, then decide what can and cant be shown in it. This means that they cant go and have scenes with people taking drugs and try to put it in for a 12 as it wont get classified as that. This means that they have to take into consideration what they are going to show in the film as well as the language that would be used.
The film 'The Hunger Games 2012' had originally been put as a 15 due to the violence shown in one of the scenes. As you could tell by this it really limited their target audience and meant that half the people that they wanted to see the film couldn't because they were too young. This meant that the production company had to remove several seconds of footage so that they were able to be classified as a 12.
With things like classification it really can limit a films target audience if they don't have a good understanding of what can be shown in that age bracket. If a film was going to try to be shown as a 12 like 'The Hunger Games 2012' but gets shown as a 15 instead it means that they have pretty much half'd the amount of people that can go to the cinema and watch it which overall means that less profit will be made on the opening weekend. This is why production companies have to make sure that they get it right before they make a mistake to great which could impact the amount of people that are aloud to see it.
This is why it is essential that our group understands what our film genre is going to be so that we can sensibly plan what can be shown and how we can plan to sell our film meaning that we wont run the risk of missing out on some of our target audience.
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