Evaluation Question 5

We addressed our target audience, couples, by including a young couple as the main characters. This will attract our target audience of couples 16 to mid-20s as both genders will have a character in which they will be able to relate with. By doing this it will have a positive effect as the audience will be more likely to connect and feel for a character which will make them engaged in our film.

To attract our female viewers, we have deeply considered the generic conventions of a romance film. Boy meets girl, then fall in love which the viewers will be able to relate to, to some extent. As well as this we have efficiently use camera angles, for example, the close up and mid shot of the couple holding hands. From doing some research we have found that women consider themselves to be emotional so while watching romantic films they especially love to get engaged when something romantic happens between the two leads, this is the 'Uses and Gratifications' theory where people go to watch films to feel emotions, which is why we have included things like the characters touching hands. We will also attract the female viewers with the music we have incorporated. During the film opening we had a soft, laid back piece of music. This was to convince the viewers that the two protagonist had a normal loving relationship like every usual couple therefor relating back to 'Uses and Gratifications' theory.

 Males will be attracted by our film opening through the use of our camera angles, an example of this is at the beginning of the film opening, which is shown through a close up. In the close up the male protagonist, Hugo, accidentally draws blood while shaving. This creates a sense of tension and danger in the scene which puts the viewers on the edge of their seat. These are common generic conventions for an action film which appeals to our male audience as males enjoy the references to danger and violence.